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Nutrition Supplements Manufacturing: Top Trends in 2023


As the wellness and health industry continues to grow, the demand for nutritional supplements manufacturing is also on the rise. If you're a private-label supplement business owner or planning to start one, you may be wondering what nutritional supplements will trend in 2023. Here are some of the latest trends:

  1. Immunity Boosting With the ongoing global pandemic, Covid-19, many people have become more aware of the importance of boosting their immune system. According to NutraScience, the immunity-boosting supplement market is expected to reach a value of around $28.9 million. Contract manufacturing of immune supplements can help reduce symptoms of illnesses and aid in the recovery process.

  2. Joint and Bone Health Products The demand for joint and bone health products is also growing, with over 34% increase in the population aged 66 years. Contract manufacturers are now formulating joint and bone supplements with clinically tested ingredients such as collagen, chondroitin, and glucosamine. Brands are also encouraged to include other tested ingredients such as cucumber extract and vitamin K2 to improve the physical function of joints and bones.

  3. Eye Health Carotenoids Due to increasing screen time, people are looking for natural products that promote ocular health and reduce eye strain. Capsicum annuum-sourced carotenoid capsanthin is gaining popularity due to its proven capability to regulate intraocular pressure. Other ingredients such as cryptoxanthin and zeaxanthin are also believed to be powerful for ocular health.

  4. Stress Support With the American Psychological Association reporting an average anxiety and stress level of 5.3 out of 10, stress support and management supplements are in high demand. Contract manufacturers are producing well-formulated nutrition products that can support stress management and promote healthy sleep. In 2022, the sleep and stress management supplement market increased by over 35%, and this year is projected to increase by 52%.


In conclusion, with the increasing demand for nutritional supplements manufacturing, manufacturers are stepping up to produce safe and well-tested products to meet the needs of consumers. Private-label supplement business owners and those planning to start one must stay updated with the latest trends to satisfy their customers.


As a leading Contract Manufacturing company, SMK GLOBAL specializes in Nutritional Supplements Manufacturing, providing customized and high-quality manufacturing services using the latest technology and best practices. With a focus on innovation, creativity, sustainability, and community involvement, SMK GLOBAL is the perfect partner for all your manufacturing needs.


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